Help Center

Looking for answers? You've come to the right place.

What does MSRP mean?

MSRP is the Manufacturer's Suggested Retail Price. It is the recommended retail price that a manufacturer provides a retailer to sell their product. MSRP is also commonly referred to as the "list price" or RRP/SRP (Recommended/Suggested Retail Price)

We do not base the value of our watches off MSRP. Before we ever strike a deal with a partner, we look to see where the watches are selling and for how much. For instance, if a Citizen watch is being sold in a jewelry store for $300, but is stocked online for $180, we use $180 to determine the value. We do not base our values from auction sites due to the nature of their operations.

Was this article helpful?
6 out of 6 found this helpful