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What does MSRP mean?

MSRP is the Manufacturer's Suggested Retail Price. It is the recommended retail price that a manufacturer provides a retailer to sell their product. MSRP is also commonly referred to as the "list price" or RRP/SRP (Recommended/Suggested Retail Price)

We do not base the value of our watches off MSRP. Before we ever strike a deal with a partner, we look to see where the watches are selling and for how much. For instance, if a Citizen watch is being sold in a jewelry store for $300, but is stocked online for $180, we use $180 to determine the value. We do not base our values from auction sites due to the nature of their operations.

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