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How do you determine the value of a watch?

We do NOT base the value of our watches off MSRP. Before we ever strike a deal with a partner, we look to see where the watches are selling and for how much. For instance, if a Citizen watch is being sold in a jewelry store for $300, but is stocked online for $180, we use $180 to determine the value.

We do not base our values from auction sites due to the nature of their operations.  We do not honor pricing from sites such as eBay listings, Groupon, Overstock, out of stock, sold out or otherwise expired offers since their limited supply cannot dictate the market value nor sustain it.  We do not honor those discounts since they are not honest evaluations of what an item is truly worth.

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