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The value determination of our watches is based on many factors including the retail price and lowest online selling price. Before we ever strike a deal with a partner, we look to see where the watches are selling and for how much. For instance, if a Citizen watch is being sold in a jewelry store for $800, but is stocked online for $480, we don't automatically use the $800 to determine the value.

We have requirements in place at each Tier to ensure that our members receive high-quality watches comprised of a design, movement, materials, and craftsmanship that is comparable or superior to other watches on the market. We take into account not only the lowest online pricing, but most of all the components of the actual watch. 

In the case with some craft brands, we sometimes have to defer to the manufacturer's selling price as they aren't sold elsewhere. We also receive samples to ensure they meet our value and quality that our members expect.

We do not base our values from auction sites due to the nature of their operations. In the same vein, we do not honor pricing from sites such as eBay listings, Groupon, Overstock, out of stock, sold out or otherwise expired offers since their limited supply cannot dictate the market value nor sustain it. We do not honor those discounts since they are not honest evaluations of what an item is truly worth.